Since 2016, JollyDeck has been analysing the Twitter posts of top profiles in Learning and Development, along with their followers.
When we do this analysis, we’re trying to discover the topics which were most popular in the L&D community in any given year. This is achieved through matching individual tweets to specific keywords and phrases, which in turn belong to 23 different topics. Thirsty work, right?
To start with – we’ve analysed 219,552 Twitter profiles and more than 50 million tweets. About 1.5% of those relate to one of the topics relevant to L&D, which qualified roughly 750k tweets for further examination.
|2019 L&D Twittersphere topic leaderboard|
|learning management system (lms)||12%|
|learning experience platform (lxp)||2%|
When we published our first L&D Twitter research in 2016, we analysed trends by looking at the monthly data sets. This way we could produce a month-to-month comparison of relevant topics and indicate the trends within a span of a single year.
Having 4 years’ worth of historical data, it is fairly safe to conclude that – at least from a data standpoint – L&D’s sentiment doesn’t change very rapidly on Twitter.
Whilst changes can be observed, it made far more sense to shift our angle a bit and compare trends over the years, rather than months.
Looking at the last 4 years’ worth of data, changes are definitely happening.
Many of the topics are steadfast members of the leaderboard, but there have been some fast and unexpected shakeups.
The below graph represents topics with the most significant dips and rises from 2016–2019:
To create this report, we identified 36 key influencers in the L&D space. They were picked specifically because the big-wigs at JollyDeck concluded that their followers had a strong interest in L&D. Therefore, they would tweet about L&D related subjects on a fairly frequent basis.
The influencer list is refreshed yearly. Whilst it’s generally expanding as years go by, some individuals fall off the radar. This is mostly due to their inactivity or shift of focus away from the topics relevant to our report.
|Anthony Altieri||@aa_altieri||1.6K followers|
|Helen Blunden||@ActivateLearn||8.3K followers|
|Ajay M. Pangarkar||@bizlearningdude||2.0K followers|
|Jane Hart||@C4LPT||33.9K followers|
|Cathy Moore||@CatMoore||13.9K followers|
|Mike Collins||@Community_Mike||4.2K followers|
|Christopher Pappas||@cpappas||55.8K followers|
|Craig Sybert||@Craig_Sybert||1.9K followers|
|Donald H Taylor||@DonaldHTaylor||12.9K followers|
|Edmund Monk||@edmundmonk||5.0K followers|
|Elliott Masie||@emasie||11.3K followers|
|Julie Drybrough||@fuchsia_blue||9.3K followers|
|Guy W Wallace||@guywwallace||3.7K followers|
|Harold Jarche||@hjarche||18.0K followers|
|JD Dillon||@JD_Dillon||5.2K followers|
|Jeevan Joshi||@jeevesj||1.5K followers|
|Josh Bersin||@Josh_Bersin||58.5K followers|
|Julian Stodd||@julianstodd||7.0K followers|
|Kate Graham||@kategraham23||6.8K followers|
|Karl Kapp||@kkapp||6.4K followers|
|Laura Overton||@lauraoverton||8.1K followers|
|Con Sotidis||@LearnKotch||4.9K followers|
|David Kelly||@LnDDave||10.3K followers|
|Matthew Guyan||@MattGuyan||4.0K followers|
|Mel Milloway||@MelMilloway||12.7K followers|
|Michelle Ockers||@MichelleOckers||4.3K followers|
|Martin Dougiamas||@moodler||11.9K followers|
|Niall Gavin||@niallgavinuk||4.7K followers|
|Nick Floro||@nickfloro||4.8K followers|
|Meg Peppin||@OD_optimist||6.6K followers|
|Patti Shank||@pattishank||9.6K followers|
|Paul Jocelyn||@PaulJocelyn||0.8K followers|
|Clark Quinn||@Quinnovator||13.8K followers|
|Ryan Tracey||@ryantracey||10.1K followers|
|Sam Rogers||@snapsynapse||2.1K followers|
|Sunder Ramachandran||@sundertrg||4.7K followers|
|Trish Uhl||@trishuhl||6.7K followers|
There’s more interesting findings on the way. Of which a full report will be published in the coming weeks.