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Survey and infographic: L&D Trends on Twitter in 2017/Q1

2016 witnessed a dramatic rise in the popularity of Virtual Reality and Artificial Intelligence. There were also a couple of surprising findings, more on which is available in L&D Trends on Twitter in 2016.

Analysing and reporting on data is an essential part of the JollyDeck DNA. So we’ve decided to make a regular thing of it. Presenting: the 2017 Q1 L&D Twitter Trends Update.

activity stream

As we did in 2016, for the 2017 Q1 and upcoming reports, we’ve used Donald H. Taylor’s The Global L&D Sentiment Survey for 2017 as a starting point. Taylor’s survey gathers educated guesses by L&D professionals regarding the upcoming year’s hot L&D topics.

According to our Q1 Twitter data, Virtual Reality, with Augmented Reality, are the topics continuing to dominate the Twitter sphere. Artificial Intelligence climbed to second place during the last three months. Video, Moocs and Social Learning are nearly as important, while other topics received less attention.

Polarisation is clear. While top trending topics are steadily gaining ground, topics from the bottom of the list are lagging ever further behind. Who said L&D can’t be trendy?

There’s also a perception bias at play. Taylor’s survey and our subsequent research show a clear mismatch between what are actually the hottest themes on Twitter, and the predictions.

The top 4 most popular topics on Twitter were completely ignored in the predictions published only 3 months ago.

You can see in the charts that the growth of VR/AR probably plateaued at the end of last year and hasn’t seen much change since. The US remains significantly more excited by this technology than the UK.

AI appeared virtually out of nowhere in the beginning of 2016 and has been steadily gaining traction over the last 15 months. AI is equally popular on both sides of the Atlantic.

With Facebook killing off it’s Oculus Story Studio (the in-house VR highlight reel), it’s becoming clear that while VR is garnering a lot of attention, it’s still a few good years away from widespread adoption. And we’re not too sure it will even happen. Our bets are on AR more than VR. AI is also showing remarkable advances, but has not as of yet gained trust from the wider L&D community.

Here’s a list of overall results in 2017/Q1:

Keyword Results
Virtual / Augmented reality 26.78%
Artificial intelligence 12.21%
Video 9.66%
Collaborative / Social learning 8.95%
MOOCs 8.86%
Games / Gamification 7.40%
Synchronous delivery / Webinars 6.30%
Neuroscience / Cognitive science 4.47%
Micro learning 4.42%
Curation 3.54%
Personalization, adaprive delivery 2.95%
Mobile delivery 2.13%
Consulting more deeply with the business 1.90%
Knowledge management 0.99%
Earable tect 0.19%
Personal knowledge mastery 0.09%

Data sources

For the purpose of our survey we analysed tweets by the following influential Twitter profiles:

In total we analysed 24,164 Twitter unique profiles (as some may be following two or more influencers). Total tweets analysed: around 3M.

For our methodology and the full 2016 report please visit L&D trends on Twitter in 2016.

The results for Q2 are coming in July 2017. Stay tuned for quarterly updates of this research:
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Posted by Matija Hiti

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