{"id":690,"date":"2016-12-08T09:28:44","date_gmt":"2016-12-08T08:28:44","guid":{"rendered":"https:\/\/www.jollydeck.com\/academy\/?p=690"},"modified":"2024-02-21T15:17:37","modified_gmt":"2024-02-21T15:17:37","slug":"learnhack-2-5-guerrilla-marketing-tips-for-e-learning","status":"publish","type":"post","link":"https:\/\/www.jollydeck.com\/academy\/learnhack-2-5-guerrilla-marketing-tips-for-e-learning\/","title":{"rendered":"LearnHack #2: 5 guerrilla marketing tips for e-learning"},"content":{"rendered":"

\"bob01\"This is Bob.<\/p>\n

Bob has just enrolled a number of users in his brand new e-learning course. He sent emails to the entire mailing list of people who should experience the pure pleasure of his masterpiece.
\n
\nAt the end of the day Bob checks his LMS for learning statistics and reality punches him straight in the face: no one seems to care about e-learning.<\/p>\n

In the next couple of days, Bob sends out a number of additional reminders and emails with an ever more threatening tone of voice and waits for the magic to happen. On the night of the deadline, Bob finds himself in a local pub, lamenting the low e-learning engagement and thinking about the meaning of life.<\/p>\n

\"bob2\"<\/div>\n

Bob is not stupid. He\u2019s just doing things the way he\u2019s been doing them for years. Don\u2019t be like Bob! Be different!<\/strong><\/p>\n

Now more than ever, e-learning needs marketing to attract its customers. It\u2019s rather unlikely your L&D department can afford Don Draper to do his magic\u2014so you\u2019ll probably have to get your hands dirty and work things out on the budget.<\/p>\n

Here are 5 guerrilla marketing tips that can get you instant results:<\/p>\n

1. Use posters (pull up banners, etc.)<\/h2>\n

Posters are great and it\u2019s a shame no one cares about them unless you use them in an unusual way, such as for scenery for a photo where you put your head in.<\/p>\n

\"2016-12-06-homeless\"<\/div>\n

This kind of poster not only grabs people\u2019s attention but also builds hype about the training as people will probably share funny photos with their peers.<\/p>\n

2. Hijack whiteboards<\/h2>\n

Companies are usually full of whiteboards that are rarely in use 24\/7. Why don\u2019t you use them to grab people\u2019s attention?<\/p>\n

\"2016-12-06-whiteboard\"<\/div>\n

3. Create a real newsletter<\/h2>\n

Why don\u2019t you turn your email reminders into real newsletters? There is an endless list of things that may actually be interesting to read and can be used to direct readers to actually complete the online training:<\/p>\n