- \n
- In total we analysed 23 topics relevant to L&D, of which only 15 qualified for further data analysis<\/li>\n
- 8 topics, including previously hot topics of microlearning and curation, were not significant enough to be included in the results.<\/li>\n<\/ul>\n
The L&D trends: a wider perspective<\/h2>\n
When we published our first L&D Twitter research in 2016<\/a>, we analysed trends by looking at the monthly data sets. This way we could produce a month-to-month comparison of relevant topics and indicate the trends within a span of a single year.<\/p>\n
Having 4 years\u2019 worth of historical data, it is fairly safe to conclude that \u2013 at least from a data standpoint \u2013 L&D\u2019s sentiment doesn\u2019t change very rapidly on Twitter.<\/p>\n
Whilst changes can be observed, it made far more sense to shift our angle a bit and compare trends over the years, rather than months.<\/p>\n
Ch-ch-ch-ch changes<\/h2>\n
Looking at the last 4 years\u2019 worth of data, changes are definitely happening.<\/p>\n
Many of the topics are steadfast members of the leaderboard, but there have been some fast and unexpected shakeups.<\/p>\n
The below graph represents topics with the most significant dips and rises from 2016\u20132019:<\/p>\n
![\"\"](\"https:\/\/www.jollydeck.com\/academy\/wp-content\/uploads\/2020\/02\/twitter-topics-2016-2019.png\")
<\/p>\nThis is an initial report. For more information visit the
\nL&D Twitter sentiment – full report<\/a><\/div>\nThe Influencer Methodology<\/h2>\n
To create this report, we identified 36 key influencers in the L&D space. They were picked specifically because the big-wigs at JollyDeck concluded that their followers had a strong interest in L&D. Therefore, they would tweet about L&D related subjects on a fairly frequent basis.<\/p>\n
The influencer list is refreshed yearly. Whilst it\u2019s generally expanding as years go by, some individuals fall off the radar. This is mostly due to their inactivity or shift of focus away from the topics relevant to our report.<\/p>\n