Best practices for using AI avatar videos in e-learning

AI avatar videos are becoming a staple in digital learning. With the rise of AI video generation tools, instructional designers can now create professional-looking video content in a fraction of the time it once took. But as with any tool, success depends on how you use it.

Here are some best practices to get the most value from AI avatar videos in your training courses.

1. Don’t simply convert course content into a video

AI-generated videos are not a standalone learning format. They work best when used as an add-on to existing content. Consider using a video to:

• Deliver an important message for learners.
  
• Present a specific case or example.
  
• Reinforce knowledge from another perspective.

2. Keep videos short and focused

Just because you can easily create hours of video doesn’t mean you should. Learners quickly lose attention if an avatar speaks for too long without change.

AI avatar videos work best in short snippets that focus on a single point or concept. Instead of a 15-minute talking head marathon, break the content into 1- to 3-minute clips. This keeps the pace lively, prevents monotony, and aligns well with microlearning strategies.

3. Match avatar use to the learning goal

Not every learning objective benefits from an avatar. Use them where a face and voice add clarity or presence, such as:

• Explaining a process in plain language.
  
• Presenting a real-life example or scenario to make content more relatable.
  
• Delivering course introductions or short wrap-ups.
  

Avoid relying on avatars in cases where text, diagrams, or interactive elements work better than an avatar simply talking.

4. Blend with other media

AI avatar videos are most powerful when combined with other formats. Consider mixing them with:

• Screen recordings or walkthroughs for software training.
  
• Infographics or data visualisations for complex information.
  
• Interactive activities that let learners apply knowledge.
  

This blended approach prevents fatigue and ensures the avatar acts as an engaging guide rather than the sole content channel.

5. Use dynamic framing and scene changes

Static, single-shot videos can feel flat. To make avatar videos look more natural and engaging:

• Switch between different camera angles (e.g. medium shot, close-up).
  
• Alternate scenes with supporting visuals, such as slides or graphics.
  
• Change the background or layout between segments to add visual variety.
  

Even simple scene changes can mimic professional video editing and help learners stay focused.

6. Pay attention to tone and style

An avatar’s tone, look, and narration style should feel natural for your audience. A formal, suited avatar might work for compliance training, but feel stiff in a creative skills course.

With tools like JollyDeck Interactive Video, you can choose different narrators and control their voice speed. Take time to experiment and select settings that align with your learners’ expectations and the culture of your organisation.

AI avatar videos can save time, cut production costs, and create a more engaging experience for learners — but only if used with care. Keep them short, align them with the right learning goals, blend them with other media, make use of dynamic framing, and choose the right tone and style.

When applied thoughtfully, AI-generated video can become a valuable ally in every instructional designer’s toolkit.